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Boomers Step Up to the Challenge

by DoD DeCA June 30, 2010

DeCA HQ Walk

We created a successful physical activity promotion during National Physical Fitness and Sports Month in May 2009. Employees of the Defense Commissary Agency were on the move from May through July 2009 with more than 4,800 people being physically active in the President's Challenge.

With as many as 60 percent of DeCA employees being baby boomers, they were encouraged to commit to being physically active for at least five days each week, over a period of several months. Implementing the President's Challenge provided the opportunity to make physical activity a real part of peoples everyday lives along with a way to track participation across the world.

Here are some tips we used to help us implement the President’s Challenge:

  1. In DeCA, we found that approaching our director, who has a degree in physical education and is a strong physical fitness advocate, created a great opportunity for the support we needed. It really helped getting buy-in from the top down.
  2. Create a competition between sections or regions in your organization. Most people enjoy being part of a team and competing to achieve a goal. In DeCA, each region assigned team captains to garner participation and track data at www.presidentchallenge.org. Employees love talking about their activities and encouraging each other to keep going.
  3. Throughout the challenge and at the end, share examples of events and activities that both teams and individuals can do to make it enjoyable and real for people. Some things we did included walk-run events and walking groups at lunchtime and breaks with many of DeCA's employees participating in fitness classes at military installation recreation facilities.
  4. Share the success of accomplishment through incentives and media promotion. Our people shared how much they enjoyed the activity along with having more motivation to continue being active beyond the challenge. This was such a successful program for our employees that DeCA will participate in the Challenge again this year.

Comments

7/2/2010 7:29:31 AM #

My town put in sidewalks last year connecting town center and the schools. Now many more kids and parents are walking. I believe money from the Gov helped make this a reality.

Roy Kamen United States |

10/25/2011 1:22:57 AM #

This challenge is good because it can help the employees to go for a healthy leaving. When some people will see what they are doing, they will make them encourage to do the same. This is a great idea!

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Amanda Fisher United States |

10/25/2011 1:37:29 AM #

Share the success of accomplishment through incentives and media promotion. Our people shared how much they enjoyed the activity along with having more motivation to continue being active beyond the challenge. This was such a successful program for our employees that DeCA will participate in the Challenge again this year.

Eric Pate United States |

10/25/2011 1:37:59 AM #

Implementing the President's Challenge provided the opportunity to make physical activity a real part of peoples everyday lives along with a way to track participation across the world.

Eric Pate United States |

10/26/2011 2:41:40 AM #

this is great .. hope i can attend an activity like this here. It will help me fit and look good.

(Link Removed)

Robert James United States |

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