They say two things are guaranteed in life: death and taxes. I would like to add a third... aging.

We age from the moment we are born until the moment we draw our last breath. We all experience this natural life process; some of us just experience it for a shorter time than others. Today, our longer life spans are creating challenges and opportunities as we enter unknown territory.

Among these challenges is the aging population's continual fixation on staying young and on top of its game. This desire to discover the fountain of youth has spawned numerous million-dollar industries. Whether its Viagra, nutraceuticals, or tummy tucks, these markets are being driven by aging Boomers who want solutions and want them now. Just look at celebrity Boomers Randy Jackson of American Idol and Al Roker of NBC's Today Show; both had gastric bypass surgery. After a lot of nip and a little tuck, they are thin again. But these celebrities took a major risk when undergoing their operations, as three out of every 200 people die after weight loss surgery.

The Hunt is On

Plastic surgery has gone mainstream. So, too, have the cosmetic companies that claim to offer solutions for wrinkles, age spots and cellulite. Of course, let's not forget the so-called medical breakthrough of a few years ago: the World's First Anti-Aging Pill. The pill's dramatic press release stated that the "promising discovery has been proven to quickly reverse the aging process by repleneshing the body's own production of youth hormone to normal 25-year old levels." Hard to believe, I know, but let's try to image what such a product could mean.

If we can lose weight by having surgery and build muscle by taking a pill, why spend time sweating off those pounds and building that noteworthy physique? If we can take "elixirs of life" that promise to recapture the vitality of youth, why get out of bed to walk or run on a dark, cold morning in winter? These are good questions to ask, but the fact is that all the surgeries, pills and elixirs have a downside, whether their claims are ture or false. About 40% of Americans age 50 and older believe anti-aging products are basically "hogwash," while another 36% are "curious, but skeptical." Although more than 20% of people in this age group say these products can "work sometimes," just 3% say they like them a lot.

To Age or Not to Age

As we hear stories about increasing numbers of Boomers and older adults having their stomachs stapled or taking expensive remedies, we must recognize that most of these new industries focus on physical beauty rather than on internal health. Think about it. We can have a great exterior, but still develop heart disease, hypertension, osteoporosis, diabetes and depression. But by making healthier lifestyle choices, eating properly, and exercising, we can prevent, control or retard much of the damage. Even today, physicians can prescribe pills to treat diabetes, depression and hypertension. However, we can address these health issues as well and if not better - and for much less money - through exercise, proper nutrition, and lifestyle modifications.

The reality is, we don't live in a perfect world. And the pursuit of the perfect exterior, whether young or old, while neglecting the perfect interior, could have a major impact on the health of aging Boomers. Our goal must be to help these individuals achieve their ideal self, both inside and out. By broadening the focus to include the internal, we can help our members - and our businesses - enjoy better health.

Expanding the Message

To accomplish this lofty task, take a step back and think of the market as your child. What advice would you give to your child, who you love dearly, and who you want to see grow up healthy and living a long life. Would you put them in front of a mirror and critique them, testing their body fat to see how they compare with the rest of the population? Not most parents. You are more likely to talk to them about what it means to be healthy, from the inside out, offering the support they need to grow and accomplish a healthy lifestyle.

Now think of members in your community. Do you help people you care about to be better from the inside out? Do you give them the support they need to be succesful?

What we in the field of physical activity and exercise offer the world is the ability to lead a high quality life, and there is no better time to start a physical activity program than during National Physical Fitness and Sports Month.

So, how will you help your community members shift their focus from perfection to prevention?

If you are like many of us, you have found that applying the Physical Activity Guidelines for Americans and the Dietary Guidelines for Americans in your communties, families, and everyday lives can be challenging. These two important policy documents provide guidance on the importance of being physically active and selecting nutritious foods for living a long and healthy life. However, we know individuals are frequently crunched for time, on a limited budget, or just do not know how to make healthy foods taste yummy. Whatever challenges members of your community face when it comes to living a healthy lifestyle, the Eat Healthy ● Be Active Community Workshops can help you teach adults how to be active and make healthy food choices everyday in the places where they live, work, and play.

Based on the 2008 Physical Activity Guidelies for Americans and the Dietary Guidelines for Americans, 2010, the Eat Healthy ● Be Active Community Workshops are designed for community educators, health promoters, dietitians/nutritionists, cooperative extension agents, and others to teach adults how to put the Guidelines into practice in their everyday lives. This information is creatively packaged in six easy-to-use, interactive workshops. Each workshop contains specific learning objectives, icebreaker activities, talking points, handouts, evaluation forms to gather feedback from participants, and hands-on activities for helping to make lasting lifestyle changes. In addition, the workshop series includes video vignettes, live demonstrations, and a list of helpful resources. The complete Eat Healthy ● Be Active Community Workshop series is made up of the following: 

1. Enjoy Healthy Food That Tastes Great

2. Quick, Healthy Meals and Snacks

3. Eating Healthy on a Budget

4. Top Tips for Losing Weight and Keeping It Off

5. Making Healthy Eating Part of Your Total Lifestyle

6. Physical Activity is the Key to Living Well

We know every community and every family is different. That’s why the Eat Healthy ● Be Active Community Workshops and corresponding materials were created to be suitable for all groups of adults, including those who may not have the ability to find, understand, and use basic health information. Developed using health literacy principles, the workshops were pilot tested at ten sites across the U.S., including cooperative extension programs, worksite wellness programs, Head Start, and community groups. After attending the workshops, many participants reported increased physical activity levels and positive behavior changes in their nutrition choices. So no matter where your community is located, the Eat Healthy ● Be Active Community Workshops can help you teach adults how to develop and maintain a healthy lifestyles through regular physical activity and healthy eating.

Download all the workshops, along with an introduction and appendix section, for free at www.health.gov/dietaryguidelines.

How could you use the Eat Healthy ● Be Active Community Workshops in your community?

The 2nd anniversary of the Let's Move! campaign provides a moment to raise awareness of the obesity epidemic and reflect on two years of real progress.

Thanks, in large part, to Let's Move!, concern over obesity now extends beyond public health circles and may be found in local schools, faith-based organizations, and town meetings. And, perhaps most importantly, the Let's Move! campaign seems to have ignited a golden age of innovation for anti-obesity programs designed to create sustainable healthy habits.

But what fascinates me most about Let's Move! is the role of its champion, First Lady Michelle Obama. Of course, her standing as First Lady provides her with a podium and an audience, but it has been the combination of her passion and energy that has fueled the development of countless initiatives around the nation. Quite simply, she has accomplished what very few studies or policy statements can ever hope to do - she has inspired people to take action.

She is widely viewed as a talented, charismatic communicator, but her skill set is by no means unique in America. American communities are full of passionate and energetic folks who can rally others to their causes. Community leaders are part of our national heritage.

One of this year's major goals for the International Health, Racquet, and Sportsclub Association (IHRSA) will be to encourage and support the efforts of IHRSA health clubs - i.e. passionate fitness advocates - to transform their facilities to vital community hubs for healthy living and disease prevention. We believe, wholeheartedly, that the success of the Let's Move! team may be replicated on a local scale by fitness centers. In fact, it's already happening.

IHRSA's commitment to health promotion will be on full display this month at IHRSA's 31st Annual Convention & Trade Show in Los Angeles, CA.

The convention schedule includes sessions such as, "Leveraging Healthcare & Wellness Programming to Better Serve the Community," "If Exercise is Medicine, How do Health Clubs Cure Illness?" and "Lessons from Corporate Wellness to Get People Active."

The capstone session, however, will be a keynote presentation and panel with members of the President's Council on Fitness, Sports & Nutrition ("the Council") to discuss the IHRSA Joining Forces Network and other opportunities for health clubs to impact the wellness of their communities. IHRSA's Get Active America program, for example, will empower clubs to become champions for the Council's PALA+ program, which encourages folks to be active and improve their diet 5 days/week for at least 6 out of 8 weeks. Another offering, IHRSA's I Lost it at the Club, provides clubs with an 8-week turnkey program for responsible weight loss.

For more information on IHRSA's effort to support the operation of health clubs as vital community resources, please check out our Vision for a Healthier, More Prosperous America, and let us know what you think.

What are other organizations doing to create community champions?