Selected References

1. Atkin CK, Freimuth V. Formative evaluation research design. In: Rice R, Atkins C, eds. Communication campaigns. London, England: Sage Publications, 1989:131-50.
   
2. Covello VT, McCallum DB, Pavlova M, eds. Effective risk communication. New York and London: Plenum Press, 1987.
   
3. Covello VT, Allen FW. Seven cardinal rules of risk communication. Washington, DC: U.S. Environmental Protection Agency, 1988.
   
4. Hance BJ, Chess C, Sandman PM. Improving dialogue with communities: a risk communication manual for government. Washington, DC: U.S. Environmental Protection Agency (EPA), 1988.
   
5. Lusch R, Lusch VN. Principles of marketing. Boston, Massachusetts: Kent Publishing Co., 1987.
   
6. National Research Council Commission/National Academy of Sciences. Improving risk communication. Washington, DC: National Academy Press, 1989.
   
7. Radian Corporation. National Air Toxics Information Clearinghouse: case studies in risk communication. Research Triangle Park, North Carolina: Radian Corporation, 1988.
   
8. Sandman PM. Explaining environmental risk. Washington, DC: U.S. Environmental Protection Agency, 1986.
   
9. Stein D, Hord BT. Evaluation: the burden of proof. In: McCormick RD, ed. Patient and family education tools, techniques, and theory. New York: John Wiley and Sons, 1979:153-76.