The Prevention Communication Research Database (PCRD) is a searchable collection of audience research conducted or sponsored by U.S. Department of Health and Human Services (HHS) agencies. The PCRD highlights research findings that may not be widely known or published in peer-reviewed journals.


The PCRD e-Letter
Fall 2005

Contribute reports to the PCRD to ensure that program planners have easy access to audience research conducted by your agency!



Visit the PCRD at
http://www.health.gov/communication/

PCRD News: PCRD Part of Tools for Healthier Living at National Prevention Summit

The Prevention Communication Research Database will be among a select group of innovative health information and communication applications featured at the Tools for Healthier Living Technology Showcase during the 3rd National Prevention Summit this month. Sponsored by the U.S. Department of Health and Human Services, the event will highlight technology applications addressing the prevention of obesity and related chronic diseases such as diabetes, heart disease, stroke, cancer, and asthma. PCRD will be among an assemblage of interactive tools designed to promote and support prevention from companies, universities, nonprofit organizations, public agencies, and individuals. Summit attendees will have an opportunity to meet with developers and vendors and try for themselves the PCRD and other technology tools. The summit will be held at the Hyatt Regency, Capitol Hill in Washington, DC on October 24 and 25.

Spotlight on new reports: agency research runs the gamut

Through the work of HHS agencies and other Federal entities, the U.S. government supports a broad array of audience research on prevention topics. PCRD features a number of reports on topics running the gamut from chronic disease prevention to youth risk behaviors to preventive behaviors such as screenings and immunizations. The following full text reports represent a sampling of newly posted documents available for download:

  • Influenza and Pneumococcal Immunization: A Qualitative Assessment of the Beliefs of Physicians and Older Hispanic Americans and African Americans (Centers for Disease Control and Prevention)
  • Monitoring the Future National Results on Adolescent Drug Use: Overview of Key Findings 2004 & 2003 (National Institute on Drug Abuse)
  • Asian Americans and Pacific Islanders Addressing Health Disparities - Opportunities For Building A Healthier America (White House Initiative on Asian Americans and Pacific Islanders)
What people are saying about the PCRD

For program planners at every level, the Prevention Communication Research Database is an important resource of valuable, but unpublished, full-text audience research reports about key prevention issues such as physical activity, healthy eating, tobacco use, substance abuse, youth risk behaviors, and chronic disease. When developing audience research designs or proposals for communications programs, I urge communication professionals to turn to the PCRD to gain critical insights and build on lessons learned.

— Sharyn Sutton, PhD
Managing Director, Communications and Social Marketing-Health Program
American Institutes for Research

Submit your audience research reports

Contributing audience research reports to the PCRD helps increase exposure for your agency’s communications research among HHS colleagues and enables program planners on the local, state, and Federal level to gain new insights about targeted audiences. The full requirements and process for report submission can be found on the PCRD Web site.

E-mail your questions or technical issues at: PCRD@osophs.dhhs.gov

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