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The Prevention Communication Research Database (PCRD), a project of the Office of Disease Prevention and Health Promotion (ODPHP), Department of Health and Human Services (HHS), is a searchable collection of audience research conducted or sponsored by HHS agencies. Not intended to be a comprehensive collection of prevention communication research, PCRD is designed to provide access to research findings that may not be widely known or distributed. Making the research available may provide program planners and health communication specialists with insight into different audiences in relation to key prevention issues such as physical activity, healthy eating, tobacco use, and substance abuse.

PCRD contains reports on prevention, and therefore does not contain reports related to outcomes or process studies. For example, the topic of cancer prevention includes audience research reports on beliefs and attitudes about exposure to the sun, healthy eating, and screenings, but it does not include reports on cancer treatments.

Program planners and health communication specialists at the Federal, State, and local levels can use this database to:

• Find recent HHS-funded audience research studies
   
• Shape audience research design and/or proposals
   
• Improve understanding of intended audiences
   
• Maximize resources by decreasing or eliminating the need to conduct similar research studies

HHS staff are encouraged to submit and share Federal research reports to increase:

• The body of knowledge available on key prevention issues
   
• Information available to grantees and contractors
   
• Awareness of research conducted or sponsored by HHS agencies